I dream in three dimensions, creating alternative realities through the power of art, space, and technology.

Hello there, I am Marula and I've been crafting experiences since before "experiential" was even a thing. My creative journey started in Barcelona, where I had my first creative studio and dove headfirst into immersive and interactive art.

That exploration led me to China, where I co-created Core Labs, a New Media Art Center and a laboratory that became a cultural landmark for digital art and technology in Beijing.

From site-specific installations to brand activations, I thrive on bringing ideas to life. This passion took me into the world of advertising, where I joined Wieden+Kennedy Shanghai and helped amplify Nike's presence across Asia.

After a decade immersed in the vibrant creative scene of China, working with top agencies and brands, I moved to Amsterdam to build and lead the Experiential department at Monks, guiding a brilliant team on global projects.

If you share my passion for innovation, physical spaces, and creativity, and you want to turn the ordinary into the extraordinary, say HI - HOLA - HALLO - 你好. 

I'm always happy to meet new people, machines, and even algorithms.

marulalab@gmail.com