Role :: Creative Director

Agency :: Monks

Brand :: JIDU

Client :: JIDU

Agency :: Monks

Role :: Creative Director

Brand :: JIDU

Agency :: Monks

Role :: Creative Director

Client ::  JIDU

Agency :: Monks

Role :: Creative Director

To help JIDU launch their first flagship store in SanLiTun - Beijing, we crafted an interactive journey that seamlessly blended virtual and physical worlds.

This project was designed to showcase JIDU's vision as an automotive-robot company, a joint venture between Baidu, China's largest search engine, and Geely, a leading Chinese electric vehicle manufacturer.

To help JIDU launch their first flagship store in SanLiTun - Beijing, we crafted an interactive journey that seamlessly blended virtual and physical worlds.

This project was designed to showcase JIDU's vision as an automotive-robot company, a joint venture between Baidu, China's largest search engine, and Geely, a leading Chinese electric vehicle manufacturer.

To help JIDU launch their first flagship store in SanLiTun - Beijing, we crafted an interactive journey that seamlessly blended virtual and physical worlds.

This project was designed to showcase JIDU's vision as an automotive-robot company, a joint venture between Baidu, China's largest search engine, and Geely, a leading Chinese electric vehicle manufacturer.

To help JIDU launch their first flagship store in SanLiTun - Beijing, we crafted an interactive journey that seamlessly blended virtual and physical worlds.

This project was designed to showcase JIDU's vision as an automotive-robot company, a joint venture between Baidu, China's largest search engine, and Geely, a leading Chinese electric vehicle manufacturer.

Through the space, guests could synchronize and control elements within the store, power up at energy stations to exchange energy collected for real merchandise, and fuel up with drinks served by robots.

Combining cutting-edge engineering, immersive design and AI technology, we helped JIDU gift visitors a glimpse of the future. 

Through the space, guests could synchronize and control elements within the store, power up at energy stations to exchange energy collected for real merchandise, and fuel up with drinks served by robots.

Combining cutting-edge engineering, immersive design and AI technology, we helped JIDU gift visitors a glimpse of the future. 

Through the space, guests could synchronize and control elements within the store, power up at energy stations to exchange energy collected for real merchandise, and fuel up with drinks served by robots.

Combining cutting-edge engineering, immersive design and AI technology, we helped JIDU gift visitors a glimpse of the future. 

Through the space, guests could synchronize and control elements within the store, power up at energy stations to exchange energy collected for real merchandise, and fuel up with drinks served by robots.

The experience integrates user-centric design, ensuring a smooth flow for visitors, whether first-timers or returning guests. Attention to detail, including human ergonomics, ensures everyone can enjoy the journey without barriers.

The experience integrates user-centric design, ensuring a smooth flow for visitors, whether first-timers or returning guests. Attention to detail, including human ergonomics, ensures everyone can enjoy the journey without barriers.

The experience integrates user-centric design, ensuring a smooth flow for visitors, whether first-timers or returning guests. Attention to detail, including human ergonomics, ensures everyone can enjoy the journey without barriers.

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Guests were invited to enter the 'Roboverse' by designing their own avatars. These avatars, matched to personality traits, came to life in Mixed Reality. As attendees moved through the store, their digital selves mirrored their actions.

Guests were invited to enter the 'Roboverse' by designing their own avatars. These avatars, matched to personality traits, came to life in Mixed Reality. This feature allowed guests to interact with their digital selves in a unique way.

Guests were invited to enter the 'Roboverse' by designing their own avatars. These avatars, matched to personality traits, came to life in Mixed Reality. This feature allowed guests to interact with their digital selves in a unique way.

Guests were invited to enter the 'Roboverse' by designing their own avatars. These avatars, matched to personality traits, came to life in Mixed Reality. As attendees moved through the store, their digital selves mirrored their actions.

Gensler was responsible for shaping the physical space while Monks created the avatars universe and the seamlessly journey connecting the online and offline experiences.

Gensler was responsible for shaping the physical space while Monks created the avatars universe and the seamlessly journey connecting the online and offline experiences..

Gensler was responsible for shaping the physical space while Monks created the avatars universe and the seamlessly journey connecting the online and offline experiences.

Gensler was responsible for shaping the physical space while Monks created the avatars universe and the seamlessly journey connecting the online and offline experiences.

The avatars were developed by the talented Animation team at .Monks in collaboration with the NFT artist UV朱, resulting in avatars that were both visually stunning and highly interactive.

The avatars were developed by the talented Animation team at .Monks in collaboration with the NFT artist UV朱, resulting in avatars that were both visually stunning and highly interactive.

The avatars were developed by the talented Animation team at .Monks in collaboration with the NFT artist UV朱, resulting in avatars that were both visually stunning and highly interactive.

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Each character was meticulously designed, prepared and refined for motion, aiming for the most realistic movements. Enhanced with relatable, human-like expressions and gestures.

Each character was meticulously designed, prepared and refined for motion, aiming for the most realistic movements. Enhanced with relatable, human-like expressions and gestures.

Each character was meticulously designed, prepared and refined for motion, aiming for the most realistic movements. Enhanced with relatable, human-like expressions and gestures.

Each character was meticulously designed, prepared and refined for motion, aiming for the most realistic movements. Enhanced with relatable, human-like expressions and gestures.

These avatars accompanied guests throughout the physical space and on their phones, enhancing the interactive journey.

Combining cutting-edge engineering, immersive design and AI technology, we helped JIDU gift visitors a glimpse of the future.

These avatars accompanied guests throughout the physical space and on their phones, enhancing the interactive journey. As attendees moved through the store, their digital counterparts mirrored their actions.

These avatars accompanied guests throughout the physical space and on their phones, enhancing the interactive journey. As attendees moved through the store, their digital counterparts mirrored their actions.  

These avatars accompanied guests throughout the physical space and on their phones, enhancing the interactive journey. As they moved through the store, their digital counterparts mirrored their actions.

Participants could unlock unlimited interactions within the RoboVerse, making the experience both memorable and personal.

Participants could unlock unlimited interactions within the RoboVerse, making the experience both memorable and personal.

Participants could unlock unlimited interactions within the RoboVerse, making the experience both memorable and personal.

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Creative Direction: Marula Vaz / Creatives: Maria Biryukova & Jasmijn Van Roon / ECD: Jon Biggs / Design Lead: Niccolo Gorfer / Concept Artist: Felipe De Barros / Illustrator: Bryan Tham / 3D Motion Director: Taranveer Singh / Tech: Ivan Gu / UX: Jeroen Hol &. Mei Mei / Production: Tianwei Wang, Tammy Zhang, Layne Shi / Architecture design & Production: Gensler

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi  / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas originals China

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas Originals China.