Brand ::  Nike

Agency :: Wieden + Kennedy

Role :: Creative

Client :: Nike

Agency :: Wieden+Kennedy

Role :: Lead Creative 

Brand :: Nike

Agency :: Wieden + Kennedy

Role :: Experiential Creative

 

Client :: Nike

Agency :: Wieden+Kennedy

Role :: Lead Creative

 

We adapted the Global Nike Pegasus 34 Campaign 'Push Fast Forward' to Shanghai's runners, creating a -Fast Running track- at the subway and Century Park. 

We adapted the Global Nike Pegasus 34 Campaign 'Push Fast Forward' to Shanghai's runners, creating a -Fast Running track- at the subway and Century Park.

We adapted the Global Nike Pegasus 34 Campaign 'Push Fast Forward' to Shanghai's runners, creating a -Fast Running Track- at the subway and Century Park.

We adapted the Global Nike Pegasus 34 Campaign 'Push Fast Forward' to Shanghai's runners, creating a -Fast Running track- at the subway and Century Park. 

  30" Global Spot :: Creative: Remco Vloom  / Director/DP: Fernando Gaayesky / 2nd Unit DP: Sebas Sarraute / Editor: Toddy Stewart / Production: Shoot Europe

  30" Global Spot :: Creative: Remco Vloom  / Director/DP: Fernando Gayesky / 2nd Unit DP: Sebas Sarraute / Editor: Toddy Stewart / Production: Shoot Europe

  30" Global Spot :: Creative: Remco Vloom  / Director/DP: Fernando Gayesky / 2nd Unit DP: Sebas Sarraute / Editor: Toddy Stewart / Production: Shoot Europe

In 2018 Nike spent some major time in the lab to remodel the legendary Pegasus, launching a stunning global campaign to reborn the classic running shoe.

In 2018 Nike spent some major time in the lab to remodel the legendary Pegasus, launching a stunning global campaign to reborn the classic running shoe.

In 2018 Nike spent some major time in the lab to remodel the legendary Pegasus, launching a stunning global campaign to reborn the classic running shoe. 

To push the visuals to the Chinese audience, we leveraged the KV’s in areas that could be relevant for them.

To push the visuals to the Chinese audience, we leveraged the KV’s in areas that could be relevant for them.

To push the visuals to the Chinese audience, we leveraged the KV’s in areas that could be relevant for them.

Marula_PEGASUS+_+03
PEGASUS+_+01

Global KV featuring 'Berlin Braves' Running Team

Global KV featuring 'Berlin Braves' Running Team

Global KV

Century Park is by excellence the place to run in Shanghai. Everyday, hundreds of runners take the subway to get there in a tedious and crowded trip.  

Century Park is by excellence the place to run in Shanghai. Everyday, hundreds of runners take the subway to get there in a tedious and crowded trip.

Century Park is by excellence the place to run in Shanghai. Everyday, hundreds of runners take the subway to get there in a tedious and crowded trip

Century Park is by excellence the place to run in Shanghai. Everyday, hundreds of runners take the subway to get there in a tedious and crowded trip.

For those runners that dare to spend more than an hour in the subway everytime they want to run in a safe place, we've created the 'Pegasus Fast Lane'. 

For those runners that dare to spend more than an hour in the subway everytime they want to run in a safe place, we've created the 'Pegasus Fast Lane'.

For those runners that dare to spend more than an hour in the subway everytime they want to run in a safe place, we've created the 'Pegasus Fast Lane'. 

For those runners that dare to spend more than an hour in the subway everytime they want to run in a safe place, we've created the 'Pegasus Fast Lane'.

Marula_Nike_Pegasus_6447

Subway checkout  

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Marula_Nike_Pegasus_6373A

    Subway hoarding

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Marula_Nike_Pegasus_wrap

Shanghai Cenrtury Park

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The result was an underground takeover as a running track to start training on the way to Century Park, starting at the checkout counter with floor stickers and numbers from 1 to 7.

The result was an underground running track to start training on the way to Century Park, starting at the checkout counter with floor stickers and numbers from 1 to 7.

The result was an underground running track to start training on the way to Century Park, starting at the checkout counter with floor stickers and numbers from 1 to 7.

The result was an underground running track to start training on the way to Century Park, starting at the checkout counter with floor stickers and numbers from 1 to 7.

We took over the hoarding area, both at the subway and around the park to leverage the campaign tonality: speed + racing.

疾速马上开始,准备好了吗?

We took over the hoarding area, both at the subway and around the park to leverage the campaign tonality: speed + racing.
疾速马上开始,准备好了吗?

We took over the hoarding area, both at the subway and around the park to leverage the campaign tonality: speed + racing.

 

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