Agency :: Wieden + Kennedy

My Role :: Concept & Creative Direction

 

 

Agency :: Wieden + Kennedy

My Role :: Concept & Creative Direction

 

 Agency :: Wieden + Kennedy

My Role :: Concept & Creative Direction

 

 

Agency :: Wieden + Kennedy

My Role :: Concept & Creative Direction

 

Agency :: Wieden + Kennedy

My Role :: Concept & Creative Direction

 

Typeself is a time-consuming project of turning people’s stories into portraits through a character-at-a-time-printer.

* Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.

Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.

Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.

Spoiler alert: this is a project that embraces the pleasure of the analogue and the beauty of the inconvenience.

THE HACK

Typeself was born as a thought of how words can create a perception of you. So we got our hands down on dirt and started to hack an old typewriter.

THE HACK

Typeself was born as a thought of how words can create a perception of you. So So we got our hands down on dirt and started to hack an old typewriter

THE HACK

Typeself was born as a thought of how words can create a perception of you. So we got our hands down on dirt and started to hack an old typewriter

The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.

The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.

The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.

The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.

The making involved tearing up, deconstructing and decoding several typewriters to create unique combinations of characters that formed people’s faces.

THE EXHIBITION

When we got it. After that, and thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.

THE EXHIBITION

And we got it. Thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.

THE EXHIBITION

And we got it. Thanks to all our W+K colleagues as beta testers, we held an exhibition with all their characters.

Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.

Surrounded by portraits, the old machine kept typing slowly and loudly more individuals during that summer in Shanghai.

Surrounded by portraits, the old machine kept typing slowly and loudly more individuals during that summer in Shanghai.

Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.

Surrounded by the results, the old machine kept typing slowly and loudly hundreds of individual portraits during that summer in Shanghai.

IMG_9389 copy
Exhibit_2
Exhibit_4

+ WATCH THE FULL CASE STUDY  < SOUND ON >

+ WATCH THE FULL CASE STUDY  < SOUND ON >

+ WATCH THE FULL FILM < FLIP TO HORIZONTAL > SOUND ON

BACK TO DIGITAL

To conclude the project, and to make it even more nonsense, we translated every portrait into a digital format.

BACK TO DIGITAL

To conclude it, and as a wink, we translated every paper into a digital format.

People could find themselves in a long and always growing list to see their portraits form and dissolve in a wave of letters.

People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.

People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.

People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.

People could find themselves in a long and always growing list to see their portrait form and dissolve in a wave of letters.

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mockup_typeself-04

AWARDS

One Show China < Gold >
Spikes Asia < Silver >
Clio < Short-Listed >
The One Club < Merit > 
 

AWARDS

One Show China: Gold  

Spikes Asia: Silver

Clio: Short-Listed

The One Club: Merit 

 

AWARDS:

One Show China: Gold

Spikes Asia: Silver 

Clio: Short-Listed

The One Club: Merit 

 

Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.

Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.

 

Concept & Creative Direction: Northy Chen & Marula Vaz / Art Direction: Sui Yao / Engineering & Code: Edward Jiang & Ashley Cheung / Editing: Hiro Ikematsu / Thanks: W+K, Yang Yeo & Paul Stechschulte.

 

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