Brand :: MOMO 陌陌
Agency :: Wieden + Kennedy
Role :: Interactive Director
Client :: MOMO 陌陌
Agency :: Wieden+Kennedy
Role :: Experiential Creative
Brand :: MOMO 陌陌
Agency :: Wieden + Kennedy
Role :: Experiential Creative
Client :: MOMO 陌陌
Agency :: Wieden+Kennedy
Role :: Experiential Creative
Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)
Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)
Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)
Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;).
Translation: Hookup with her to fly.
Translation: Hookup with her to fly.
.
Translation: Hookup with her for a fight.
Translation: Hookup with her for a fight.
.
Translation: Hookup with her to talk about her baby.
Translation: Hookup with her to talk about her baby.
.
Translation: Hookup with him to play God
Translation: Hookup with him to play God
.
The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.
The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.
The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.
The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.
For that purpose, a film, OOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.
For that purpose, a film, OOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.
For that purpose, a film, OOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.
>
+ WATCH THE FILM < SOUND ON >
+ WATCH THE FILM < SOUND ON >
+ WATCH THE FILM < Sound On >
+ WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON
In addition to the main campaign, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.
In addition to the main campaign, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.
In addition to the film and OOH ads, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.
Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.
Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.
Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.
Play the Strawberry Festival Making of.
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Interactive Direction: Marula Vaz / Development: Ashley Cheung / Design: Will Dai & Sui Yao / UX: Follen Xi / Copywriter: Nick Finney / Art Direction: Laura Potsic / CDs: Raymond Chin & Jonathan Mo / ECD: Achilles Li / Film Director: Ralf Schmerberg
Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas originals China
Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films
Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas Originals China.
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