Brand :: Nike
Agency :: Wieden + Kennedy
My Role :: Concept & Art Direction
Brand :: Nike
Agency :: Wieden + Kennedy
My Role :: Concept & Art Direction
Brand :: Nike
Agency :: Wieden + Kennedy
My Role :: Concept & Art Direction
Brand :: Nike
Agency :: Wieden + Kennedy
My Role :: Concept & Art Direction
There is only one way to see if a runner truly has the JUST DO IT spirit. Simply look at her/his sole. The wear, the scratches, the dirt, are the signs of the runner’s passion.
There is only one way to see if a runner truly has the JUST DO IT spirit. Simply look at her/his sole. The wear, the scratches, the dirt, are the signs of the runner’s passion.
There is only one way to see if a runner truly has the JUST DO IT spirit. Simply look at her/his sole. The wear, the scratches, the dirt, are the signs of the runner’s passion.
There is only one way to see if a runner truly has the JUST DO IT spirit. Simply look at her/his sole. The wear, the scratches, the dirt, are the signs of the runner’s passion.
This JDI campaign celebrated exactly that. The true runners' spirit lies at the bottom of her/his feet, that's why we let the battle-scarred soles be the hero and do the talking.
This JDI campaign celebrated exactly that. The true runners' spirit lies at the bottom of her/his feet, that's why we let the battle-scarred soles be the hero and do the talking.
This JDI campaign celebrated exactly that. The true runners' spirit lies at the bottom of her/his feet, that's why we let the battle-scarred soles be the hero and do the talking.
This JDI campaign celebrated exactly that, the soles. The true runners' spirit lies at the bottom of her/his feet, that's why we let the battle-scarred soles be the hero and do the talking.
We searched for real runners - from Hong Kong, Beijing, Taiwan, Guangdong, and Shanghai - that wanted to share their personal story through their own sole.
We searched for real runners - from Hong Kong, Beijing, Taiwan, Guangdong, and Shanghai - that wanted to share their personal story through their own sole.
We searched for real runners - from Hong Kong, Beijing, Taiwan, Guangdong, and Shanghai - that wanted to share their personal story through their own sole.
We searched for real runners - from Hong Kong, Beijing, Taiwan, Guangdong, and Shanghai - that wanted to share their personal story through their own sole.
>
The story of every scratch and every injury. The story of how often they run and how far they go. The tale of every step etched into the road.
The story of every scratch and every injury. The story of how often they run and how far they go. The tale of every step etched into the road.
The story of every scratch and every injury. The story of how often they run and how far they go. The tale of every step etched into the road.
The story of every scratch and every injury. The story of how often they run and how far they go. The tale of every step etched into the road.
>
The result was a series of beautiful black & white photographies that rolled out massively in Shanghai during the marathon season impacting the whole city.
The result was a series of beautiful black & white photographies that rolled out massively in Shanghai during the marathon season impacting the whole city.
The result was a series of beautiful black & white photographies that rolled out massively in Shanghai during the marathon season impacting the whole city.
The result was a series of beautiful black & white photographies that rolled out massively in Shanghai during the marathon season impacting the whole city.
This simple action served as an inspiration to thousands of runners in China to hold their soles like honour badges in front of their phones and show them proud to the world.
This simple action served as an inspiration to thousands of runners in China to hold their soles like badges of honour in front of their phones and show them proud to the world.
This simple action served as an inspiration to thousands of runners in China to hold their soles like badges of honour in front of their phones and show them proud to the world.
This simple action served as an inspiration to thousands of runners around China to hold their soles like honour badges in front of their phones and show them proud to the world.
More than 3,000 snapshots were directly generated from users through the online H5 page.
More than 3,000 snapshots were directly generated from users through the online H5 page.
More than 3,000 snapshots were directly generated from users through the online H5 page.
More than 3,000 snapshots were directly generated from users through the online H5 page.
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Team:
Concept & Art Direction: Marula Vaz & Northy Chen / CDs: Shaun Sundholm & Terence Leong / Photographer: Mike / ECD: Yang Yeo / Sr.Designer: Kevin Lunsong / Designer: He Fan Retouch: Changqing Lee / Photographic Producer: Xuan Ong / Print Producer: Vic Zhang / Digital Producer: Max Wu / Special thanks to: Andy Whiteside, Wendy Tong & Andy Liu (Nike Brand Comms)
...........................................................................................
...............................................................................Team:
Concept & Art Direction: Marula Vaz & Northy Chen / CDs: Shaun Sundholm & Terence Leong / Designers: Kevin Lunsong & He Fan Producers: Xuan Ong, & Vic Zhang & Max Wu / ECD: Yang Yeo.
..........................................................................
Team:
Concept & Art Direction: Marula Vaz & Northy Chen / CDs: Shaun Sundholm & Terence Leong / Design: Kevin Lunsong & He Fan Production: Xuan Ong, & Vic Zhang & Max Wu EDC: Yang Yeo
Team:
Concept & Art Direction: Marula Vaz & Northy Chen / CDs: Shaun Sundholm & Terence Leong / Designers: Kevin Lunsong & He Fan Producers: Xuan Ong, & Vic Zhang & Max Wu / ECD: Yang Yeo.
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