Unstoppable Tribute

Brand :: Nike

Agency :: Wieden+Kennedy

Role :: Concept + Art Direction + Creative Technologist

Brand :: Nike

Agency :: Wieden+Kennedy

Role :: Concept + Art + Creative Technologist

Brand :: Nike

Agency :: Wieden+Kennedy

Role :: Concept + Art + Creative Technologist

To honour the runners who conquer the Shanghai Marathon, we immortalised their stoppable spirit at the moment they crossed the finish line.

We called it `The Unstoppable Tribute´

To honour the runners who conquer the Shanghai Marathon, we immortalised their stoppable spirit at the moment they crossed the finish line.

We called it `The Unstoppable Tribute´

To honour the runners who conquer the Shanghai Marathon, we immortalised their stoppable spirit at the moment they crossed the finish line.

We called it < The Unstoppable Tribute >

In the 6 hours of the marathon, we captured hundreds of runners shots per minute at the end of their race. Every runner’s photo was processed in real-time to create a unique and collective composition.

Each runner image was inspected, cropped, treated, and stitched to create a seamless canvas.

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At the end of the day, more than 10.000 runners were featured in the longest -finish line- tribute ever. A massive mural that, if put into the real world, would stretch over 3 miles.

The Tribute received over 25,000 visitors in the first two days.

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- Watch the Making Of -

< Play & Sound On >

- Watch the Making Of -

< Play & Sound On >

- Watch the Making Of -

< Play & Sound On >

More than 10,000 runners found themselves in the tribute and shared their unforgettable moment on social media.

That night more than 10,000 runners found themselves in the tribute and shared their unforgettable moment on social media.

Showing to the world the pride and glory of this moment, forged by the toughness of a city that stops for nothing.

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AWARD
Bronze Pencil - ONE SHOW - Interactive

Concept & Art Direction: Marula Vaz / Creative Technologist: Marula Vaz / ECD: Yang Yeo / CD's: Terence Leong & Azsa West / Lead Producer: Max Wu / UI Designer: Yacheng Ke / UX Designer: Cherie Tang / Copywriters: Arlene Lu & Liu Wei / Editor: Hiro Ikematsu / Animations: Shotopop, Golden Wolf, Am I Collective / Additional Designers: Deer CL & Timothy Chen / Content Producers: Fang Yuan, Xuan Ong, Jiji Hu / Account Manager: Jim Zhou / Account Executive: Sasa Yang / Project Manager: Nicole Bee / Planner: Paula Bloodworth / Digital Production: Dreamone & OR / Animation & Graphic Production: Amanaqlic / Special thanks: Andy Whiteside, Wendy Tong & Andy Liu (Nike Brand Comms)

Concept & Art Direction: Marula Vaz / Creative Technologist: Marula Vaz / ECD: Yang Yeo / CD's: Terence Leong & Azsa West / Lead Producer: Max Wu / UI Designer: Yacheng Ke / UX Designer: Cherie Tang / Copywriters: Arlene Lu & Liu Wei / Editor: Hiro Ikematsu / Animations: Shotopop, Golden Wolf, Am I Collective / Additional Designers: Deer CL & Timothy Chen / Content Producers: Fang Yuan, Xuan Ong, Jiji Hu / Account Manager: Jim Zhou / Account Executive: Sasa Yang / Project Manager: Nicole Bee / Planner: Paula Bloodworth / Digital Production: Dreamone & OR / Animation & Graphic Production: Amanaqlic