Client :: adidas Originals

Agency :: Resn

My Role :: Creative Direction

Client :: adidas Originals

Agency :: Resn 

My Role :: Creative Direction 

Brand :: Nike

Agency :: Wieden + Kennedy

Role :: Creative & Art Direction

Brand :: adidas Originals

Agency :: Resn

Role :: Creative Direction

Far beyond this complicated grid world, there is a generation that recognizes this grid can be molded and re-imagined.

Far beyond this complicated grid world, there is a generation that recognizes this grid can be molded and re-imagined.

To launch Nike LunarEpic Flyknit, we were challenged to create something that drove runners’ curiosity with an unexpected execution.

Far beyond this complicated grid world, there is a generation that recognizes this grid can be molded and re-imagined.

THE IDEA

Taking as inspiration the texture of Deerupt shoe model, this fashion capsule-film challenges the perception of the viewer, establishing a relationship between the main characters and a grid to be re-shaped.

THE IDEA

Taking as inspiration the texture of Deerupt shoe model, this fashion film challenges the perception of the viewer, establishing a relationship between the main characters and a grid to be re-shaped.

THE IDEA

The idea took a cue from the sole and landed on a film that tells the story of an ethereal crew of runners, who come together in the night of a small island in China.

THE IDEA

Taking as inspiration the texture of Deerupt shoe model, this fashion film challenges the perception of the viewer, establishing a relationship between the main characters and a grid to be re-shaped.

Starting with a grid city map of Shanghai. Before we can even think which city it is, the map zooms into one cell featuring Yang Mi & Luhan.

Starting with a grid city map of Shanghai. Before we can even think which city it is, the map zooms into one cell featuring Yang Mi & Luhan.

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   + WATCH THE FILM < SOUND ON >

   + WATCH THE FILM < SOUND ON >

   + WATCH THE FILM < Sound On > 

   + WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON

THE GRID

We can see the grid being transformed, pumped, rippled, and re-shaped by their movements.

THE GRID

We can see the grid being transformed, pumped, rippled, and re-shaped by their movements.

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Each action redefining the space around them, expanding the grid limits with each push and organically adapting to their shape.

Each action redefining the space around them, expanding the grid limits with each push and organically adapting to their shape.

Using a combination of a running choreography and customised LED Light outfit, we were able to create a massive piece of artwork, using the power of running to generate it.

Featuring Yang Mi & Luhan, each of their action redefines the space around them, expanding the grid limits with each push and organically adapting to their shape.

Concept & Creative Direction: Marula Vaz + Joan Llabata / Production: High Horse Studios / Featuring: Yang Mi & Lu Han / Campaign: FW18 China Global adaptation

Concept & Creative Direction: Joan Llabata + Marula Vaz / Production: High Horse Studios / Director: Jayga Rayn / Featuring: Yang Mi & Lu Han / Campaign: FW18 China Global adaptation 

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

Concept & Creative Direction:  Joan Llabata + Marula Vaz / Production: High Horse Studios / Director: Jayga Rayn / Featuring: Yang Mi & Lu Han / Campaign: FW18 China Global adaptation.