adidas NMD – MARULA

Client :: adidas Originals

Agency :: Resn

Production :: Hypebeast

My Role :: Creative Direction

Client :: Nike

Agency :: Wieden + Kennedy

Production :: Hypebeast

My Role :: Creative Direction

Brand :: Nike

Agency :: Wieden + Kennedy

Role :: Creative & Art Direction

Client :: adidas Originals

Agency :: Resn

Production :: Hypebeast

My Role :: Creative Direction

Inspired by those who adventure into the unknown, the film capsule captures Jackson Wang exploring the streets of Hong Kong in constant movement as an urban explorer.

To launch Nike LunarEpic Flyknit, we were challenged to create something that drove runners’ curiosity with an unexpected execution.

Inspired by those who adventure into the unknown, the film capsule captures Jackson Wang exploring the streets of Hong Kong in constant movement as an urban explorer.

+ WATCH THE FILM < SOUND ON >

+ WATCH THE FILM < Sound On >

+ WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON

Creative Direction: Joan Llabata + Marula Vaz / Concept: Joan Llabata + Enric Soldevila / Production: Hypebeast / Featuring: Jackson Wang / Campaign: FW18 China.

Concept & Creative Direction: Joan Llabata, Marula Vaz & Enric Soldevila / Production: Hypebeast / Director: Crystal Choi / Featuring: Jackson Wang / Campaign: FW18 China.

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

Creative Direction: Joan Llabata + Marula Vaz & Enric Soldevila / Production: Hypebeast / Director: Crystal Choi / Featuring: Jackson Wang / Campaign: FW18 adidas Originals China.