Brand :: AT&T - Lady Gaga
Agency :: Media.Monks
Role :: Experiential Creative Director
Brand :: AT&T - Lady Gaga
Agency :: Media.Monks
Role :: Experiential CD
Client :: AT&T - Lady Gaga
Agency :: Media.Monks
Role :: Experiential Creative Director
Brand :: AT&T - Lady Gaga
Agency :: Media.Monks
Role :: Experiential Creative Director
Client :: AT&T - Lady Gaga
Agency :: Media.Monks
Role :: Experiential Creative Director
For AT&T TV’s Super Saturday Night with Lady Gaga, we invited her “Little Monsters” fans to celebrate their individuality through different activations championing 5G’s zero latency.
For AT&T TV’s Super Saturday Night with Lady Gaga, we invited her “Little Monsters” fans to celebrate their individuality through different activations championing 5G’s zero latency.
For AT&T TV’s Super Saturday Night with Lady Gaga, we invited her “Little Monsters” fans to celebrate their individuality through different activations championing 5G’s zero latency.
For AT&T TV’s Super Saturday Night with Lady Gaga, we invited her “Little Monsters” fans to celebrate their individuality through different activations championing 5G’s zero latency.
A larger-than-life Monster Paw surrounded by cameras provided fans with a 150-degree 4K GIF in a snap.
A larger-than-life Monster Paw surrounded by cameras provided fans with a 150-degree 4K GIF in a snap.
A larger-than-life Monster Paw surrounded by cameras provided fans with a 150-degree 4K GIF in a snap.
A larger-than-life Monster Paw surrounded by cameras provided fans with a 150-degree 4K GIF in a snap.
While a 'Central Monster Room' was filled with screens showcasing generated content from the event.
While a 'Central Monster Room' was filled with screens showcasing generated content from the event.
While a 'Central Monster Room' was filled with screens showcasing generated content from the event.
While a 'Central Monster Room' was filled with screens showcasing generated content from the event.
For each social share and interaction at these activations, AT&T donated €0.91 to the 'Born This Way' foundation, resulting in a €227.44K donation.
For each social share and interaction at these activations, AT&T donated €0.91 to the 'Born This Way' foundation, resulting in a €227.44K donation.
For each social share and interaction at these activations, AT&T donated €0.91 to the 'Born This Way' foundation, resulting in a €227.44K donation.
Rather than simply promote AT&T’s new products, we integrated them into a program to amplify Lady Gaga’s existing culture of individuality in a world that is becoming increasingly divided.
Rather than simply promote AT&T’s new products, we integrated them into a program to amplify Lady Gaga’s existing culture of individuality in a world that is becoming increasingly divided.
Rather than simply promote AT&T’s new products, we integrated them into a program to amplify Lady Gaga’s existing culture of individuality in a world that is becoming increasingly divided.
Rather than simply promote AT&T’s new products, we integrated them into a program to amplify Lady Gaga’s existing culture of individuality in a world that is becoming increasingly divided.
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