Adidas4D – MARULA

Client: adidas

Agency: Resn

My Role: Sh. Creative Director

Client: adidas

Agency: Resn

My Role: Shanghai Creative Director

An adidas experience that brought media and interactive installations to Shanghai, Tokyo and New York to show off its 4D technology in a seamless space.

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Case film by Arma & Joan Llabata

From data programming, to design, to training. This is how we envisioned the future of performance footwear and its controlled energy.

From data programming, to design, to training. A multi-purpose space design that serves dual purposes mixing content with interactive pieces.

A space design that serves dual purposes of mixing content with interactive pieces.

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Animated screens content told key messaging. The art direction related to the bouncy, elastic, energy focused and repeated qualities of the lattice sole.

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The event lead guests through a variety of visual, interactive moments and to a newsroom space for presentations and workshops.

A physical interactive Scanner was created to alow visitors to´see inside´ the high tech shoe midsole, presenting its benefits in a unique and cutting edge way.

A physical interactive Scanner which allowed visitors to ´see inside´the high tech shoe midsole, presenting its benefits in a unique and cutting edge way.

Physical models reprinting data capture and the midsoles structural design were created.

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The hero of the event space was a large scale body tracking interactive LED wall.

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Visitors take control of unleashing energy as they move their body in front of the screen. With their move they deform the mesh, pushing and pulling it.

In a large interactive LED screen control of unleashing energy as they move their body in front of the screen. With their move they deform the mesh, pushing and pulling it.

Creative Lead: Marcus Brown / Additional Creative Directors: Simon Jullien & Marula Vaz / Adidas Brand Design Creative Director: Anne Cote / Global Design: James Rowsell, Sebastian Thomsen, Jesper Vos / Global Developers & Technical lead: Dan Vaan Hasselt, Moritz Theiselman, Jesper Vos / Global production: Jena Fenwick, Mark Wordsworth, Gerban Van Gils / Shanghai Production: Andy Wu, Daphnee Ayabe / Shanghai Additional developers: Eric Wu, James Wong / Case Film & Footage Director: Joan Llabata / Shanghai Additional Design: Iwen Wu / Prototyping & Fabrication: Fiction Factory / Case Film Production: Arma / Athlete Footage & Film: Stink Studios / PR & Media planning: H&K

Creative Lead: Marcus Brown / Additional Creative Directors: Simon Jullien & Marula Vaz / Adidas Brand Design Creative Director: Anne Cote / Global Design: James Rowsell, Sebastian Thomsen, Jesper Vos / Global Developers & Technical lead: Dan Vaan Hasselt, Moritz Theiselman, Jesper Vos / Global production: Jean Fenwick, Mark Wordsworth, Gerban Van Gils / Shanghai Production: Andy Wu, Daphnee Ayabe / Shanghai Additional developers: Eric Wu, James Wong / Case Film & Footage Director: Joan Llabata / Shanghai Additional Design: Iwen Wu / Prototyping & Fabrication: Fiction Factory / Case Film Production: Arma / Athlete Footage & Film: Stink Studios / PR & Media planning: H&K