Brand ::  MOMO 陌陌

Agency :: Wieden + Kennedy

Role :: Interactive Director

Client :: MOMO 陌陌

Agency :: Wieden+Kennedy

Role :: Experiential Creative 

Brand :: MOMO 陌陌

Agency :: Wieden + Kennedy

Role :: Experiential Creative

 

Client :: MOMO 陌陌

Agency :: Wieden+Kennedy

Role :: Experiential Creative

 

Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)

Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)

Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;)

Momo (陌陌) is the most (un)famous location-based messaging app for chatting up nearby strangers. Its salacious reputation as “a magical tool to get laid” was even chastised by the Chinese Government as "hormone-filled" ;).

The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them. 

The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.

The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them. 

 

The 'Interesting Awaits' campaign was created to encourage people to be open-minded and meet new people around them.

For that purpose, a film, OOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.

For that purpose, a filmOOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.

For that purpose, a filmOOH ads, and physical interactive installations were created to be present in the whole country and in the most relevant music festivals in China.

>

PRINT_KV_4

Translation: Hookup with her to fly.

Translation: Hookup with her to fly.

.

PRINT_KV_1

Translation: Hookup with her for a fight. 

Translation: Hookup with her for a fight. 

. 

PRINT_KV_2

    Translation: Hookup with her to talk about her baby.

    Translation: Hookup with her to talk about her baby.

.

PRINT_KV_6

Translation: Hookup with him to play God

Translation: Hookup with him to play God

.

In addition to the main campaign, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.

In addition to the main campaign, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.

In addition to the film and OOH ads, we also created a new function in the app for Chinese New Year (the largest human migration on Earth) where millions of people were able to identify and locate hometown buddies and share the trip home together.

Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.

Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.

Over 17 million users used the MOMO CNY new edition, 78,000 go-home groups were established during this time and the daily message volume in all the MOMO groups reached 80M, a 60% increase.

MOMO_Marula_1

Play the Strawberry Festival Making of.

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Experiential Direction: Marula Vaz / Development: Ashley Cheung / Design: Will Dai & Sui Yao / UX: Follen Xi
 / Campaign Copywriter: Nick Finney / Campaign Art Direction: Laura Potsic / CDs: Raymond Chin & Jonathan Mo ECD: Achilles Li / Campaign Film Director: Ralf Schmerberg

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi  / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas originals China

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

 

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas Originals China.

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