Client :: adidas Originals

Agency :: Resn

Production :: Hypebeast

My Role :: Creative Direction 

Client :: adidas Originals

Agency :: Resn

My Role :: Creative Direction

Production :: Hypebeast 

Brand :: Nike

Agency :: Wieden + Kennedy

Role :: Creative & Art Direction

 

Client :: adidas Originals

Agency :: Resn

Production :: Hypebeast

My Role :: Creative Direction 


This is a winter fashion capsule for the FW18 Adidas Originals campaign, based on the juxtaposition of light and dark, warm and cold, soft and hard, playfully off each other.

This is a winter fashion capsule for the FW18 Adidas Originals campaign, based on the juxtaposition of light and dark, warm and cold, soft and hard, playfully off each other.

To launch Nike LunarEpic Flyknit, we were challenged to create something that drove runners’ curiosity with an unexpected execution.

This is a winter fashion capsule for the FW18 Adidas Originals campaign, based on the juxtaposition of light and dark, warm and cold, soft and hard, playfully off each other.

Marula_adidas_Winter_01
Marula_adidas_Winter_05

A contrasted visual language that features Kiko Mizuhara with a warm and soft light contrasting with the harder edges and cold temperature of Lu Han.

A contrasted visual language that features Kiko Mizuhara with a warm and soft light contrasting with the harder edges and cold temperature of Lu Han.

Using a combination of a running choreography and customised LED Light outfit, we were able to create a massive piece of artwork, using the power of running to generate it.

A contrasted visual language that features Kiko Mizuhara with a warm and soft light contrasting with the harder edges and cold temperature of Lu Han.

Taking our queue from the established visual direction, the film plays with
the ephemera of shifting light and dark, creating a visual language where,
piece by piece, both the product and the celebrities are revealed.

Taking our queue from the established visual direction, the film plays with the ephemera of shifting light and dark, creating a visual language where, piece by piece, both the product and the celebrities are revealed.

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   + WATCH THE FILM < SOUND ON >

   + WATCH THE FILM < SOUND ON >

   + WATCH THE FILM < Sound On > 

   + WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON

Marula_adidas_Winter_13
Marula_adidas_Winter_10
Marula_adidas_Winter_06

 


Creative Direction: Marula Vaz / Concept:
Kris Hermansson / Production: Hypebeast / 
Director: Crystal Choi  / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas originals China

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi  / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas originals China

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

 

Creative Direction: Marula Vaz / Concept: Kris Hermansson / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Lu Han / Campaign: FW18 adidas Originals China.

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