My Role :: Creative Direction
Client :: adidas Originals
Agency :: Resn
Production :: Hypebeast
Brand :: adidas Originals
Agency :: Resn
My Role :: Creative Direction
Brand :: Nike
Agency :: Wieden + Kennedy
Role :: Creative & Art Direction
Client :: adidas Originals
Agency :: Resn
My Role :: Creative Direction
Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes”.
Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes”.
To launch Nike LunarEpic Flyknit, we were challenged to create something that drove runners’ curiosity with an unexpected execution.
Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes”.
Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.
Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.
Using a combination of a running choreography and customised LED Light outfit, we were able to create a massive piece of artwork, using the power of running to generate it.
Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.
The film happens before the photo shoot, in the backstage, where we catch Kiko Mizuhara and Adrianne Ho waiting to be photographed.
The film happens before the photoshoot, in the backstage, where we catch Kiko Mizuhara and Adrianne Ho waiting to be photographed.
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+ WATCH THE FILM < SOUND ON >
+ WATCH THE FILM < Sound On >
+ WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON
Creative Direction: Marula Vaz / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China
Creative Direction: Marula Vaz / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China
Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films
Creative Direction: Marula Vaz / Production: Hypebeast / Director: Crystal Choi / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China.
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