My Role :: Creative Direction 

Client :: adidas Originals

Agency :: Resn

Production :: Hypebeast


Brand :: adidas Originals

Agency :: Resn

My Role :: Creative Direction

 

Brand :: Nike

Agency :: Wieden + Kennedy

Role :: Creative & Art Direction

 

Client :: adidas Originals

Agency :: Resn

My Role :: Creative Direction 

 

Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes”.

Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes”.

To launch Nike LunarEpic Flyknit, we were challenged to create something that drove runners’ curiosity with an unexpected execution.

Falcon Bae is a model influenced by a “maximalist design language of ’90s running silhouettes.

Marula_FalconBae_Adidas_web3

Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.

Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.

Using a combination of a running choreography and customised LED Light outfit, we were able to create a massive piece of artwork, using the power of running to generate it.

Taking on a trend-appropriate retro aesthetic, this fashion capsule created a fun and chunky look inspired by the '90s.

The film happens before the photo shoot, in the backstage, where we catch Kiko Mizuhara and Adrianne Ho waiting to be photographed.

The film happens before the photoshoot, in the backstage, where we catch Kiko Mizuhara and Adrianne Ho waiting to be photographed.

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   + WATCH THE FILM < SOUND ON >

   + WATCH THE FILM < Sound On > 

   + WATCH THE FILM < FLIP TO HORIZONTAL > SOUND ON

Screen Shot 2019-07-04 at 7.38.05 PM
Marula_FalconBae_Adidas_web2
Screen Shot 2019-07-04 at 7.37.44 PM

 


Creative Direction: Marula Vaz
 / Production: Hypebeast / 
Director: Crystal Choi  / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China

 


Creative Direction: Marula Vaz
 / Production: Hypebeast / 
Director: Crystal Choi  / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China

Concept & Art Direction: Timothy Cheng & Marula Vaz / CDs: Azsa West & Terence Leong / ECD: Yang Yeo / Copywriter: Liu Wei / Design: Will Dai / Editor: Hiro Ikematsu / Producer: Bernice Wong / Film Director: Laurent Barthelemy / Production House: Must Films

 

Creative Direction: Marula Vaz / Production: Hypebeast / Director: Crystal Choi  / Featuring: Kiko Mizuhara & Adrianne Ho / Campaign: FW18 adidas originals China.

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